Hot Reels

The 12 Month Instagram Content Lab

CREATE MAGNETIC REELS THAT GROW YOUR AUDIENCE, BOOST VISIBILITY & ATTRACT DREAMBOAT CLIENTS—WITHOUT THE OVERWHELM OR GUESSWORK

A strategy-packed coaching program for established business owners who are done second-guessing every post and ready for a simple, repeatable system that actually works—even if content creation feels cringy, confusing, or like a total time suck.

I'M IN! LET'S DO THIS🎉

Grow Your Audience & Boost Visibility with Reels That Actually Work

Finally know what to say, what to post, and how to use Instagram to attract your dream clients—without burning out, second-guessing yourself on camera, or guessing what the algorithm wants.

This isn’t a bank of prompts or a content calendar you’ll forget about.

Hot Reels is a high-touch mentorship where we plan, refine, and execute your Instagram strategy together—through personalized coaching, expert feedback, and real support to help you show up consistently and confidently.

You’ll build true confidence on camera, grow a following full of ideal clients, and finally understand how to use Instagram to boost visibility and make more sales.

Right now, you might be feeling:

  • "I’m posting, but it’s not converting."

  • "Instagram feels like a full-time job—with zero payoff."

  • "I want to show up, but I never know what to say."

  • "I feel awkward on camera and I’m worried about being judged."

  • "I'm tired of throwing spaghetti at the wall and hoping it works."

    👉If any of that sounds familiar, you’re not alone—and you’re not doing anything wrong.

Another Reality is Possible

The truth is, most business owners were never taught how to create content that actually grows their audience and drives leads.

Hot Reels gives you the strategy, support, and confidence to finally show up with purpose, and turn your content into a consistent growth engine for your business.

And when you do, the results will be absolutely transformative:

  • You're finally being seen. Your notifications fill up with engagement from your ideal followers, and your DMs start buzzing with people ready to buy.

  • Your audience grows with the right people, not just more people. You attract aligned followers who are actually your ideal clients and prospects, not vanity numbers that don't convert.

  • Content creation feels easy, not exhausting. You stop second-guessing every post and start trusting yourself.

  • You show up as your true self, and that authenticity becomes the thing that attracts your soulmate clients. No chasing trends required.

  • You always know what to post. No more blank-screen panic, just a clear system that builds your list and makes sales, even while you sleep.

This is EXACTLY what I’m going to help you do in:

🔥Hot Reels: The 12 Month Instagram Content Lab

An intimate, strategy-packed mentorship for established business owners ready to create killer content that stops the scroll, grows your following and attracts your dreamboat clients (even if you have no idea what to post and feel like you’re always throwing spaghetti at the wall!)

I’ve designed this mentorship to be extremely simple, actionable and FUN so you can actually implement what you’re learning in real time, and never feel stuck on the content creation hamster wheel again.

🔥SIGN ME UP!

Meet Dani…

1,800 to 33K+ followers, and $100K in new revenue

“Before Hot Reels, I didn't know how to post a Reel. I was a homeschooling mom running a small farm in Northern Colorado, just posting the occasional photo.

In one private session, Elizabeth helped me more than double my prices, something I never would have done on my own. Combined with a year of consistent content inside Hot Reels, that shift added over $100,000 to my business. My videos have since hit millions of views, and I've grown to over 33,000 followers.

Elizabeth doesn't just teach strategy. She's the encouraging presence cheering you on when you don't want to show up. That combination is what made this work."

— Dani Alvarez, Founder of Sparrow Hill Beverage Burros & Friends

Here’s what’s included in this explosive-visibility, algorithm-proof, client-magnetizing mentorship

  • Twice-Monthly Group Coaching Calls with Elizabeth (This is where the magic happens) Join me live on the 1st and 3rd Thursday of every month at 10am MT / 12pm ET. We'll meet for a LIVE one-hour coaching call twice a month where you'll learn what's working right now on Instagram, including Reels strategy, AI-powered content workflows, algorithm shifts, and audience behavior, and apply it directly to your business through live coaching and Q&A.

  • Weekly Content Feedback + Coaching Inside our private Hot Reels community, you can submit up to two pieces of content per week for personalized feedback, so you can stay in motion, keep creating, and get my eyes on your content as you improve.

  • AI Woven Into Every Part of Your Strategy This isn't a bonus AI add-on, it's baked into the whole system. You'll learn how to use AI to reverse-engineer viral hooks, write high-converting captions and copy, generate scroll-stopping carousels, and even sharpen your audience research and messaging. The goal is always the same: you create faster and smarter, without ever sounding like a robot or losing your voice.

  • Weekly Trending Content Ideas + Hooks That Work Each week, you'll receive a fresh content idea based on what's trending right now, along with hooks and direction so you can quickly turn it into a post that fits your brand. You'll also get access to my Hooks Vault, filled with proven hooks my clients have used to boost views and engagement.

  • Community Support (You're not doing this alone) A full year inside the private Hot Reels Facebook Group, where you can ask questions and get real-time guidance as you implement what you're learning. I'm active in the group Monday through Thursday.

  • Hot Reels Course Hub (Your go-to resource library) Your home base for trainings, templates, and systems you can plug into your business right away, including AI prompt templates and workflows. New resources are added throughout the year.

  • 🔥HOT BONUS: VIP Access Complimentary access to select masterclasses hosted by Elizabeth throughout the 12-month program period ($2K VALUE).

In just 12 months, you’ll walk away with:

  1. You'll know exactly what to post. Master simple, proven formulas across Reels, Stories, and Carousels, plus how to optimize your bio for maximum followership, so you're never guessing again.

  2. Showing up gets easier. You'll post consistently, three or more times a week, without the overthinking or burnout, with reels as your primary focus and Stories and Carousels rounding out your strategy.

  3. Your following grows, with the right people. Watch your audience and engagement climb as your content gets sharper and your "know, like, trust" factor builds.

  4. Your confidence becomes unshakable. Perfectionism and camera-shyness lose their grip. You hit post with ease, because you finally trust yourself and your message.

  5. Your content starts making sales. Magnetic messaging and a clear strategy turn followers into paying clients, on a system that keeps compounding over time.

  6. Your skills extend beyond Instagram. With bonus trainings on repurposing content, many clients take what they learn here and apply it to TikTok, YouTube Shorts, and LinkedIn too.

Have a blast watching your IG account grow

Just like Asli did …

Meet Asli…

2.5K to 70K+ followers in just 12 months

"Before Hot Reels, I had zero confidence on social media. Now? I’ve posted hundreds of reels, refined my messaging, and grown from 2.5K to 70K+ followers in just 12 months!

Elizabeth’s coaching pushed me outside my comfort zone in the best way possible—her feedback is gold, and her strategies work!"

— Asli, 7 figure Etsy shop owner

Let’s talk about your investment

My Private Clients pay upwards of $3000 per month for access to my teachings, systems, feedback and mentorship.

So I’m absolutely DELIGHTED to be able to offer you premium membership in HOT REELS: The 12 Month Instagram Content Lab with two different payment options:

OR



Most of my new clients see BIG RESULTS in their IG engagement and reach in the very first month we’re working together so I’m confident in your ability to get an ROI that will continue to grow over time as you do the work.

Once we receive your payment, you’ll get your contract + onboarding details sent straight to your inbox.

Payment Plan: $444 per month x 12
Pay in Full Savings: $4444

Meet Caroline…

I’m now attracting clients directly from Instagram


“Before working with Elizabeth, I was ready to give up on Instagram. My views were almost nonexistent, my reach was stagnant, and my confidence on camera had hit rock bottom.

Joining Hot Reels completely turned things around. My reel views have skyrocketed—sometimes 7x what they were before—and my engagement has significantly increased.

Even better, I’m now attracting clients directly from Instagram and recently celebrated my highest revenue month since my brand pivot.”

— Caroline hull, podcast strategist & coach

🎉Doors are OPEN!

I keep Hot Reels intentionally small so I can support each client at a high level.

Right now, there are 5 spots available.

When those are filled, doors will close again until space opens up.

If one of those spots feels like it has your name on it, I’d get in the room now.

I Need IG Help! Secure my spot🔥

Are you ready? Let’s go!

Inside Hot Reels You’ll finally:

  • Know what to say—and why it works

  • Show up with confidence and consistency

  • Create content that feels aligned and gets results

  • Build trust and visibility while growing your audience, email list and revenue

This isn’t about going viral (although that happens to a lot of our Hot Reels peeps!)

It’s about building a presence that lasts—and knowing exactly how to use Instagram to support your bigger business goals.

What It’s Like to Work With Me:

This $HIT works!!

"In the last 6 weeks I have added 57 new subscribers to my email list. My open rate is 61.3% and my click rate is 14.3%!!!

Conclusion: This $HIT works!!"

ELLEN NEWHOUSE
Award Winning Author, Artist and Coach.

Now, I’m consistently creating Reels that actually get noticed

Before Hot Reels, I posted a couple of Reels, got no engagement, and figured it wasn’t worth the embarrassment. Now, I’m consistently creating Reels that actually get noticed—and even had a few go viral for me! Elizabeth makes social media videos feel simple and doable, breaking it down in a way that just works. She’s the real deal, leading by example and showing up daily. So grateful for her honesty, support, and guidance!

JENNIFER
Real Estate Agent 

I’m excited to create more content!

Before HOT REELS, I barely posted reels and had no real social media strategy. Now, I consistently post 3 reels a week, and have the confidence to show up on camera. Clients now tell me they love my content, and my studio’s presence finally reflects who we are. Elizabeth is a genius with messaging and I love the accountability of the group. I never thought I’d say this, but I’m excited to create more content!

MARTINE DEDEK
Studio Evolve Pilates Founder & Owner

Hot Reels. Hotter Wins.

Meet Christa…

I generated 30 new leads in 30 days


"Before working with Elizabeth, my Instagram content was sporadic, and getting 100 views felt like a win. After just three months in Hot Reels, I generated 30 new leads in 30 days with organic content. My reach has increased 10x, and I now create content consistently and confidently.

Whenever I get stuck, Elizabeth provides quick, clear guidance that keeps me moving forward. Hot Reels has completely transformed my marketing—and made it inspiring!”

—Christa, Pain/Free Movement Specialist & Coach

FAQs

  • Block out about 5–7 hours per month for the calls, trainings, and implementation time.

    This program is designed to save you time—not cost you more.

    Here’s how that typically breaks down:

    • 2.5 to 3 hours/month for live group coaching calls (we meet twice a month for 60 minutes, and sometimes go up to 90 minutes depending on questions—because I make sure every business owner gets support)

    • Around 1 hour per week for content creation and implementation using the strategies inside the Hot Reels Signature Method

    • Optional time for on-demand trainings and our private Facebook group, which you can tap into on your own schedule

    While I definitely encourage you to attend calls live (that’s where the magic happens!), replays are always available inside the private Hot Reels portal if you can’t make it.

    Everyone learns and implements at a different pace, but most members start to find their rhythm within the first 30 days. If you’re newer to Reels or content strategy, it might take a little more time upfront to get comfortable. If you’ve been posting consistently, you’ll likely hit the ground running faster.

    Either way, Hot Reels is designed to meet you where you’re at—and help you create massive shifts in your visibility, content strategy, and business growth (without burning out or guessing what to post ever again).

  • 2x Monthly Group Coaching Calls on the first and third Thursday of each month at 10am mountain/12:00 noon eastern so you can get direct coaching from Elizabeth on how to upgrade your reels skills as a content creator, refine your hooks and captions to attract your dreamboat follower and client while boosting your confidence on IG.

    You are encourage to show up LIVE but you will always have access to the replays!

  • Yes! As long as you are ALL IN on wanting to learn and show up on Instagram, we got YOU.

    You will get the best results from this membership if you have already posted at least a few reels and you’re ready to level UP your content game.

    (Start practicing NOW and then you’ll better be able to run with these trainings!)

  • Absolutely! I’ve been an entrepreneur for 15+ years and I’m here to support you with any questions you may have about sales, marketing, your offers etc. I want to see you succeed!

  • YES! Our payment plan is just $444 per month for a 12 month term.

  • Absolutely! The simple and proven Instagram content strategies I teach you in Hot Reels WORK no matter your niche, audience, product or service.

    And the BEST PART? Our plan is algorithm-proof and will stand the test of time, giving you the best resuts possible once you’ve been implementing the strategies consistently.

  • YES! Your manager or assistant can join you for all trainings (in fact they should so you get the best ROI!)

  • Life happens! We encourage you to prioritize our monthly calls but if you are unable to make it — REPLAYS are always provided. Plus, you can ask follow-up questions in our community group as well.

  • I completely understand this question. Most people are used to quick programs that promise fast results, so committing to a year can feel like a lot.

    But what I’ve seen over and over again is that real results don’t come from a quick burst of effort. They come from consistency, refinement, and staying in the work long enough for things to click and compound.

    This isn’t just about learning how to post on Instagram. You’re learning how to market your business through content in a way that actually drives visibility, leads, and sales, not just for a few weeks, but year after year.

    What my clients tell me all the time is that this doesn’t just improve their Instagram. It improves how they show up everywhere. Their messaging gets clearer, their confidence grows, their systems and workflows improve, and content creation starts taking less time while becoming more effective.

    Hot Reels is designed so it doesn’t feel overwhelming or like you’re drinking from a firehose. You’re making small, strategic upgrades each week that build on each other over time.

    And when you look back 12 months from now, you’ll be blown away by the business you’ve built and the skills you now have to keep growing it.

    That said, Hot Reels is not for everyone. It’s specifically designed for business owners and creative entrepreneurs who are ready to make social media, and specifically short-form video, an integral part of their marketing strategy.

    There’s more than one way to market a business, and if you don’t want to give time and energy to Instagram, this program won’t be the right fit for you.

    My goal is to make this as simple and streamlined as possible, so you can create effective content in just a few hours a week without feeling scattered or stuck.

    If you’re ready to show up and build momentum, I’m confident you’ll see a return on that investment.

P.S. Still have questions? DM me on Instagram, and we can totally chat it out there.

🩷DM ME on IG