12. How To Start and Grow Your YouTube Channel with Nancy Taylor

What strategies work to start a channel and make money on YouTube?

Can Instagram content be repurposed for YouTube? If these questions resonate with you, then you're in the right place. With over 2.5 billion users, YouTube stands as the second-largest social media platform and search engine, making it a powerhouse for businesses seeking visibility and growth. 

Join me as I sit down with Nancy Taylor, a YouTube expert, coach, and the force behind an impressive subscriber base of over 100,000.

Whether starting your channel or curious about maximizing your presence on YouTube, this episode is your best guide. 

In this episode, you’ll learn about:

• [05:32] Consistency: Maintaining a regular schedule on YouTube to build your presence and audience.

• [08:18] Search Keywords: Utilizing relevant keywords on YouTube to enhance your visibility and search ranking.

• [11:45] Engagement Strategies: Implementing effective engagement tactics on YouTube to foster community interaction and growth.

• [15:20] Algorithm Optimization: Understanding and leveraging YouTube's algorithm to expand your reach and viewership.

• [17:55] Content Repurposing: Repurposing YouTube content for other platforms 

• [22:40] Budget-Friendly Content Creation: Producing high-quality videos on a budget with the right strategies and tools.

• [27:57] Keyword Dominance: Winning at keywords on YouTube

• [31:37] Niche Content: Focusing on niche topics on YouTube to build trust and authority with your audience.

• [34:52] Starting on YouTube: Initiating your YouTube journey, brainstorming ideas, scripting, filming, and uploading content.

Links mentioned in this episode…

Nancy Taylor’s website

Grab Nancy’s FREE YouTube Guide

Insta-Growth: The 30-Day Private Instagram Mentorship (SAVE $200 WITH CODE "PODCAST") - https://www.elizabethmarberry.com/insta-growth

Free guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on Instagram

Apply for your FREE Instagram Breakthrough Call with Elizabeth

Quotes

 [13:56] "YouTube success starts with mastering your niche. Own your keywords and watch your channel grow."

[28:23] "Winning at keywords is crucial on YouTube. It's about owning those search terms so your content appears on page one, driving traffic and engagement." 

[31:37] "Creating trust with YouTube is essential. You want viewers to know what to expect from your content, whether it's tutorials, interviews, or vlogs."

TRANSCRIPT

S3 Ep12  How To Start and Grow Your YouTube Channel with Nancy Taylor

Elizabeth Marberry: 00:00

YouTube is the second largest social media app with over 2.5 billion users. It is the second largest search engine after Google. And if you have been thinking about starting your own YouTube channel, or you're just curious about how you can monetize your business on YouTube, today's episode is for you. I'm sitting down with YouTube expert and coach Nancy Taylor.

00:28

She's built an impressive subscriber base of over 100,000 people, and she's an online educator who specializes in teaching YouTube strategy and business mindset. She's a mama of three, a pilot wife living in Utah, and she's helped thousands through affiliate marketing and hundreds inside her paid programs, all because of her time and energy and investment on building her YouTube channel. And today, I ask her,

00:56

all the questions including how do you show up on YouTube even if you're feeling camera shy? How do people actually make money on YouTube? And what Instagram content that we're already creating can we repurpose for YouTube? I cannot wait for you to listen to this conversation. There is so much gold, so much value. So grab your notebook and let's dive in. Welcome to Strut It.

01:26

a podcast about creating bold visibility on social media with zero apologies. I'm Elizabeth Marberry, your host and Instagram marketing coach. I help small business owners get seen on Instagram and monetize their offers so they can make more money doing their sole-led work. If you're tired of spinning your wheels on Instagram and you're seeking simple, proven Instagram marketing strategies that actually work, you're in the right place. Let's dive in.

02:02

So I am so excited because today we have Nancy Taylor on the show. She is a YouTube expert. She's grown such a massive subscriber base on YouTube and she's been able to monetize that. So I'm super excited to ask her all of my questions about how we can be leveraging YouTube to grow our business. And Nancy, I'm so excited to welcome you to the show.

02:31

Thanks for having me. I love, love, love talking YouTube. And it's not just that I love the numbers and analytics, but I love what YouTube does for my business. It creates an automatic funnel. So I'm excited to get into the details on how that works. Oh my gosh. That is my favorite part about doing these interviews is I get to

02:50

crawl into your brain and you get to pull back the curtain and give us all of your secrets of your empire and Everything that you've built and I'm just so excited So thank you in advance for your generosity when we've met several times before this call You're just always so willing and open to answer any and all questions about YouTube and growing your business And so I just appreciate your transparency and I'm super excited to get into it

03:15

Yeah, you got it. I think in business the more you give the more you get in return So yes, I love love love helping anyone who's a little bit behind me or if I can help them answer questions or anything I'm more than happy to share. So Thanks for letting me. I love it So before I dive into my list of questions that I know my listeners are going to be dying to ask you Can you give us a brief overview of who you are and how you landed on youtube?

03:44

Yes. Okay. So a little inner introduction, just an overview of how I got started with YouTube is I actually started my online journey in 2016 and I started with it as an online teacher. So I'm an educator. I was in the mainstream classroom and then I discovered that I could work online. And that one discovery, I thought I'm going to start sharing this on YouTube. I picked YouTube because I watched YouTube. It was just where I consumed content. So I started creating videos,

04:14

And at the time I was kind of pioneering this online education. I know it had been there years before, but I was specifically helping people teach English as a second language. So that just kind of took off and looking back, I'm like, wow, I didn't realize that I picked a niche. I knew I was doing keywords, like all these things that I understand now. I just kind of accidentally was doing them as I was going. So.

04:36

I did that for four years. I got into affiliate marketing where you get into commission when you promote someone's program and then I started my own offer in 2020. So that's when I launched my own course and started teaching other people how to use YouTube to grow their business. And I've been doing that since. So yeah, that's a little bit about me. Super fun. And I love that you just kind of figured it out as you went. And it's awesome that you were kind of

05:01

following those breadcrumbs and doing all the right things before you even knew what the heck you were doing. And I so resonate with that. It's like building the airplane as you fly it is totally the best way to go about it when you're building a business. Like you can't possibly know everything in advance. You just have to start taking action and building your business one day at a time. So I love that you shared that with us. Yeah. Our.

05:25

audience is mostly on Instagram, right? Like they're wanting to use Instagram to market their business. They might be a coach, they might have a studio they own, lots of different people in real estate. So lots of different niches, but overall just really that goal of building their brand visibility and monetizing their offers, right? So they can do more of their sole led work. So I would love to hear from you. How is...

05:52

for like a total newbie who I'm sure many of us have consumed videos on YouTube. But can you tell us about why someone on Instagram might want to also be posting on YouTube and kind of how those two different social media sites could compliment each other in your marketing strategy? Yes, I love the combo of YouTube and Instagram. So, and the reason why is because YouTube is...

06:18

a search engine. So it is owned by Google. And what that means is when someone goes onto Google and they type how to use a certain lawnmower or how to teach online, that's what people were typing in when I started, then there's videos that pop up and you'll see them there because Google owns YouTube. So it will recommend the videos. And once your videos start to be recommended, the way you get to that point is you have a library of videos.

06:45

that have the same keywords. So I was ranking for the keywords of teach online, online ESL. That's where I started to own those keywords is what I call it, is owning that kind of real estate online. So YouTube has this place where there it's more evergreen. I have videos that are three years old, four years old, and they're still bringing people onto my email list. Whereas Instagram is more relevant. It's more like, I have a challenge that's happening next week, or I'm

07:14

speaking at a summit. I don't typically create videos on that. YouTube does have a community tab. I haven't seen it as strong as Instagram where I have DMS. I have stories. I just have more relevant content where people can see what is she doing today? Like what's going on? And so the combination of the two, I have YouTube for my long form. It's kind of in the background, this funnel that's running, it's getting leads on my email list automatically.

07:41

And then my Instagram is more, this is what's happening this month. So I like to have the combination of both of them so that I have both funnels and both systems working. That makes so much sense. And it also makes sense to me, part of why I have this podcast is that there's only so much I can share with my audience in a seven second reel or a 60 second reel, right? So I love that kind of longer form content because

08:07

we can go so much deeper on these topics. I can serve at a deeper level. And from a marketing standpoint, we all know that people buy from others who they know, like, and trust. So it seems like the long form content can really do that. Like it kind of hits the heart even deeper because you just feel like you know them, right? Like you're listening to them or you're seeing them on YouTube, like we can see your face, we can see your expression, we can see your gorgeous office that you're in and...

08:36

It just kind of boosts that know like interest factor. So I totally agree with you that having both like a short form content strategy and a long form is kind of a perfect combination. Yeah. And something to piggyback on that. I don't know where I heard this statistic, but they said typically people spend seven hours with you before they make a purchase. And so if you think how many shorts or, or reels are they consuming?

09:02

before they make a purchase. But if I have, okay, they found me on Instagram or that's where I've kind of built the relationship, but they can spend more time with me. So whether it's a podcast or YouTube or a blog where you have long form content, or maybe it's your email list, but they just get to spend a little bit more time. And like you said, as a creator, I can go into more detail. I can explain things with a little bit more depth and that gives people more understanding so that they can take that and implement it in their business.

09:31

I love multiple platforms. So my curiosity to you is, is there any content that my people are creating on Instagram that they can repurpose for YouTube? Yes, yes, definitely can repurpose content. I actually use my Instagram reels. I even edit them on Instagram. Like it's just so simple. And then you download them and can upload them to YouTube.

10:25

Now you can't use the same audio when you download them from Instagram, your rails there, but you can have that same short form content. It will show up on YouTube as a short. So YouTube has the short form content. That's also like Tik TOK. So you could be on all three platforms with the short form content. Something that I like to teach is get really good at one. So if you're like, I'm getting really good at Instagram, that's where I'm consistent and I'm creating this content. I'm already creating these short form videos.

10:53

I'm going to start putting those on YouTube. And if you're thinking how in the world will I add more content, it could be one long form video a month. And if you commit like that's 12 a year, I can totally do that. When you have the short form videos, just a quick tip, if you decide to do YouTube is you can link that long form video in the short content. So at the bottom of the short, it'll have this little clickable link. It's like a little arrow.

11:19

And on the backend, all you do is you just add like a recommended video on the backend. When you upload it, you'll click recommend video, and then you can recommend one of your long form. You can recommend another short of yours. So you can create that binge worthy content on YouTube using what you already made for Instagram. So if you're just wanting to do the short form videos, that's great, but I would recommend at least one long form video a month just to create that longer time with your ideal customers.

11:46

Yeah, that just feels more doable. Like when you say like, okay, one video a month, I think oftentimes as we are promoting and marketing our businesses and creating for social media, obviously as a business owner, there's so many other hats you're wearing. Like we're not just creating content 24 seven unless you are a content creator. And so I love how you kind of simplified it in terms of what if you just...

12:13

repurpose some of those reels on YouTube shorts and then once a month you created a longer form video for YouTube and that it's evergreen, that it lives on, that it could pop off in three months or six months and I think that is so cool to hear. My question to you about the longer form content is I remember YouTube back in the day where there was very low production value and expectation of videos where

12:40

you could just record on zoom and just post it and that would be it, right? Like it would just be so simple. And the videos that I see on YouTube and correct me if I'm wrong, they just seem like they're much more highly edited. Like there's graphics popping in and there's like different video effects and there's, you know, of course closed captions, which I always teach my audience you should have closed captions anyways. So talk to me about that. Cause I know for me,

13:07

that has been one of those things that holds me back is I tell myself like, I don't have the great camera. I don't have the great background. I don't actually wanna invest in a video editor right now to like pimp out this horizontal long form video once a month. Is it even worth my time? That's such a good question because as you've already created content, you get to know the amount of time it takes to brainstorm script, film, edit.

13:33

all of that stuff. So when you're committing to, okay, do I want to spend the time in creating this long form content? How much time will that take? Is it worth the time? There's a couple of things I teach a concept called B minus work. And it is like you were mentioning, if I'm going to share this content like done at putting it out there is better than it's stuck here in my head. But it doesn't mean that I just randomly create a bunch of random videos.

13:57

If you have a YouTube strategy and the strategy is simple, it is just know who you're talking to and how you can help them. And before I create any video, I'm just thinking, so if I'm talking to coaches, I think what does a coach need to hear today? Like, what do I need to help them with? And it's really nice because I do coaching. And so I know what is on their mind and what they currently need help with. And that really does help me to create my content with the YouTube algorithm. There's three things.

14:25

Number one is are people clicking on your video? And that's just a simple thumbnail rather than just taking a screenshot. Maybe it's I just take a picture and you can have your thumbnails look very similar to previous thumbnails on your channel. Just kind of use that template. And then you just change the words, have one or two words, very simple, but it looks clean. And it tells a story a little bit with the image. The second thing is, are they watching the video? I used to have this thought that it had to be

14:52

perfectly edited and I had to have all the bells and whistles and it had to be very professional and I had to have this professional camera, but people will watch my videos that are not edited. I just filmed them on zoom and they are even longer than the recommended time. The recommended time is like 10 to 15 minutes. There'll be 20 to 30 minutes. And the reason why is they're spot on with what my person is looking for. So I might be teaching maybe Facebook ads and I have an entire training.

15:19

from start to finish, they're going to watch the whole thing. So that's number two is the watch time. So number one, do they click on it? Number two, do they watch it? And so I don't need all the bells and whistles as long as I've done my research and I know this is what they need. And you can get to the point. And one thing I want to mention is we compare our chapter one of YouTube to someone's chapter 10 of YouTube, where they have a team, they have a video editor, they have all of these things and they have the cashflow to be able to do that.

15:48

lean back on that B minus work. And also you probably a little bit more in tune with what your audience needs. Maybe you're doing coaching, maybe you're in the trenches. And so you know what they need. Lean into that because when I started, I didn't have a video editor. I didn't have any of those. I didn't know how to edit a video, but I knew that other people, they needed these specific walkthroughs where I would show them step one, two, three. And then the third thing of YouTube on the algorithm is what does the viewer do next?

16:17

Do they click off of your video? Do they click on another video of yours? And so in your video, you're saying something like, if this video was helpful, make sure you check out this one here. Or in the middle of the video, you say, if this was helpful in discovering your niche, make sure you watch this video where I teach you how to set up your YouTube channel. So I'm creating this journey for my viewer where they get to binge my content. I call it the Netflix effect. You watch one video of mine and you're like, next episode. The next episode.

16:47

So those are the three things I coach on. If you don't have a YouTube strategy, if you don't have those three key parts, it can feel like you're competing against, like it has to be very professional and a nice camera and you might be really confused, but it's just very simple, a little simple framework and just stay focused on who do I help and what do they need help with today. Does that help answer that question? I kind of went all in. No, that was so juicy. That was so helpful. Thank you.

17:15

so much. It's funny how as you're talking I'm like, okay, I could be plugging in the word Instagram into every time you're saying YouTube because people come to me and they're like, I don't know how to do a reel or you know what if I can't do this or what if I can't do that. I'm like same thing. I'm like you just need to know who you're serving, how you help them, what they're struggling with.

17:37

and what they need to hear from you, and you just put it out there, and as you create videos over time, the quality of your videos improves because it's a skill like anything else. So of course, you're not gonna be a fantastic out of the gate, and there's nothing wrong with that. And so, yeah, I always tell people, don't compare your chapter one to someone else's chapter 10 or chapter 100. So it's just funny because as you're kind of coaching me, I'm like,

18:04

All of these things can be applied to different channels, but when we're out of our comfort zone, right? Like I am out of my comfort zone recording long-form content on YouTube, then all those voices come up, right? Like it has to be this way. And it's more like actually excuses. Well, I'm not gonna do that if it's not this. And it's like, I think the bigger question to ask yourself is like, do you wanna do this or not? And if you wanna do it, then go after it and do it.

18:33

Yes. Yes. You were saying that something that I coach on quite a bit is fear. The fear of people judging you, commenting, not purchasing your product. Like there's so often that we let fear be in the driver's seat. And I often coach that fear is not going away. We think, Oh, once I get better at this, I won't experience fear, but it is, you just get better at experiencing it.

18:57

I think of the analogy, if I'm in a car and fear pops up, I'm like, Oh, I'm so nervous to share this vulnerable story. Or I don't know what people, how they're going to take this opinion. I teach a format called an opinion piece where you have a very strong opinion and you share it and it's a little bit scary because not everyone agrees. And that's a good thing. I'm repelling some people and attracting others. And so knowing that like the comments

19:22

not all agree with what I'm saying is a really good thing. And I might experience fear, but it's in the passenger seat. It's just there and it's going to be there. And I'm just like, Hey, fear, how long are you going to be here? I'm going to go to have lunch now. I guess you're hanging around instead of shoving it down. Kind of like if I were to have a beach ball and I'm like, this is fear. And I keep pushing fear down, pushing it down. Like it'll just, it's fine. I'm going to fake it till I make it. It's just going to keep staying right there. But I just hold fear. I'm like, okay.

19:52

I see you, I know you're here and I can toss it to the side because it's not driving the car. So, and when fear drives the car, it looks like I stop, I don't post, I overthink, I overanalyze. You'll notice when fear is in the driver's seat and then you could just catch it. And when you catch it, awareness precedes change. So I know, okay, fears in the driver's seat. Now that I'm aware of it, I can kind of self-correct.

20:17

taking that action alongside your fear, right? Like that's the definition of courage to me is like, you feel the fear and you still keep moving forward. It's not in the driver's seat. I like to describe it in a similar way where I teach it where like fear is in the back of the bus. Yes, fear was in the driver's seat and you say, thank you so much for being here. I totally understand you're trying to protect me from what are other people gonna think or I'm gonna fail or whatever thoughts are coming in.

20:45

And it's like, I love you, but go to the back of the bus. I've got this, I'm gonna keep going and thank you for trying to protect me, but we're good and let's forge forward. I love that mindset work. It is a total game changer. And it's one of those things where you can know it and you always have to practice it, right? Like there's never a moment where you're just like, oh, I know that and I never have to remember it again. Anytime you're being pushed out of your comfort zone in anything in life, it will kind of bring those

21:14

feelings up and then you get to practice this mindset shift again. Yeah, so true. Just like the gym, you don't just go one time and get real fit. It's every day. Got to get those reps in. Okay, I want to make sure that we touch on this because this is something I'm really curSo A, I'm really curious about your strategy as to how you're doing that. And ious about.

21:33

I want to talk about how you actually make money and sell your products on YouTube because I know you were saying that you had created some videos a while back that are still growing your email list. the other question that's coming through is on Instagram, you have to be really strategic about how you do it because

21:59

Instagram makes money by people consuming content on Instagram. So you don't want to necessarily direct people away from Instagram because that can hurt your reach in the future. And so there's new ways of doing it on Instagram now where, you know, using DM automation that is approved by Instagram. And then you're clicking on a link, but you're still in Instagram as you're looking at that link. You're actually not leaving the app.

22:27

to look at that link and Instagram is like, okay, that's an okay thing to do. So that's a great way to build your email list and of course nurture your list and convert those ideal people into paying clients. So I'm very curious, what is the playbook for YouTube and how can we monetize our offers over there? Okay, so good. I love that you explained Instagram before because same thing, YouTube's algorithm wants to keep people on YouTube.

22:53

So they give you amazing analytics. Like we're working together as a team. I create the content and I keep people for the most part on YouTube. So I use an 80-20 rule, or if you are posting one long form video a week, let's say that you're doing one video a week, then I would do like 75% of the time, I keep people on YouTube. So what that looks like is in video number one, if I'm teaching YouTube, I say this is how to set up your YouTube channel.

23:22

And then in the video, I'll say, go check out this video or like my call to action is to keep them on YouTube. So I'm telling them of another video. It's almost as if they watch that video and now their awareness because of the video, they have a new problem. I say now you need to make sure that you know how to create a thumbnail and you need to create your banner. And so I have a walkthrough here on how to use Canva to do that. So then I'll send them to the next video. So three of the four videos, I'm keeping them on YouTube.

23:52

I say, go check out this video, watch this one here. And it's like a spider web. So here at the top of the spider web, sending them to a video, sending them to a video. I have this core video that is one that converts really well. It's one that tells them to get on my email list. So it says, go grab a free guide. It might be go to a workshop that I'm teaching. It might be a mini course. It takes them off of YouTube. So

24:19

I don't in every video, I'm not saying, Hey, go get my guide. Hey, go off of YouTube because that's not working with the algorithm. I want them to binge my content. And then 25% of the time I'm saying, go grab this free guide or this workshop. I do link those links below each video, but you'll notice people don't typically click on them unless I have a call to action that tells them, go click on this. So one of the four videos sends them off of YouTube, which then

24:47

gets them on my email list and then I market and sell my offer from my email list. So I don't do much selling on YouTube unless you have a product that's under $97 or if you have spent a lot of time with your audience, it could be something that's 997 or around that price range. But typically if I send them straight to an offer in my, like below the video in the description box, it's typically a lower ticket offer.

25:13

But yeah, I want them to binge my content, just like on Instagram. You want to keep them on YouTube, and then I send them 25% of the time off. Oh my gosh, thank you for explaining this. Like I had no idea that that's how that worked. And that makes so much sense. That really does from a strategic sense. And interesting that the algorithm on YouTube is like cool with that too. They understand that 75% of the time you're really like pouring into them, which is totally in their benefit, I would think.

25:42

So that is really interesting. And is it similar to, I would imagine it's the same as Instagram. So if I'm going to your, I find your videos and I start going through your video funnel, essentially is what you're describing of, I'm hopping from this video to that video, you're taking me on a journey. If I'm doing that and then I have to go pick up my kids from school and go do a bunch of things. And then the next day I log back into my YouTube.

26:07

Is the algorithm going to show me your videos because I kind of binged on those yesterday? Even if I didn't subscribe to you, would the algorithm show those to me? Yes, yes. If you are binging my videos, if you decide to do YouTube, you can do only long form, but it will typically recommend a short form video. So I use those as like mini advertisements of, hey, remember me? You watched my video yesterday, but the short form doesn't typically convert as well as the long form. Like they're really in depth.

26:37

detailed ones. So yes, if you've watched my videos and didn't subscribe, they're going to pop up when you open up the app. So there's three ways to be found. There's suggested, there's browse, and then there's search. So search is someone goes on YouTube or Google and types in a title. So that's when you own keywords and it's really great when you own keywords because you're popping up on page one for, let's say that you help people to garden and harvest their produce so that

27:06

they can save money, grocery shopping or like something. So it's a little bit more specific, but you usually compete with a little bit more specific keywords. I call them long tail keywords. That's your search. Now browse is, you just go on the YouTube app and you're being recommended. So if people have currently binged your content, you're going to be showing up in browse and then suggest it is someone watches a video. Maybe it's yours or one similar to yours. And then it's popping up in that sidebar of here, watch this next.

27:34

When you're starting on YouTube, I love for my students to be found in search because that's where we can own those keywords. And then it can kind of grow the other two. The other two are more long form, like long strategies, the browse and the suggested, because it takes time to build a library to get to that point. But you can win in the search, like with only a couple of videos.

27:57

Wow. Okay. So this might be a silly question, but you keep saying like winning at keywords, or you like won those keywords. How would I know if I did that? There's a couple different resources people use for keywords like TubeBuddy, vidIQ. There's another one like Google keyword finder, and you can use those and it will tell you kind of how your channel competes with the other ones. But when I say winning keywords,

28:23

All it really means is when someone types in something into search, are you on page one, page two? If you're on page one, you own those keywords. So I have a student of mine, she travels full time with her husband and they do house sitting. And so her house sitting video, she's an affiliate for a program for house sitters. And as an affiliate, all of a sudden they started to see cells go up. And so we looked, we went into search and we typed in house sitters.

28:52

and their video number three, because they own those keywords. And that's when you start seeing affiliate sales, you start seeing your offer take off because you own that specific area. So if she wanted to make a membership or anything in those keywords, she already owns them. She's on page number one, she's video number three. So it's a really great place. That's how mine took off is I specifically made online ESL videos. It was for a company called VIP kid. So I piggybacked on keywords, VIP kid,

29:22

And so my video was like number one, two. And so I would be recruiting hundreds of people a month on autopilot. Like I'd be at the park and my videos were just being watched on autopilot. And then people would click on my affiliate link because I owned the keywords. Thank you for that explanation. That makes so much sense. When you were describing it, it kind of reminded me of Google, like wanting to be on the first page of Google. Like I always say that with my wedding dance business here, my dance studio.

29:49

is that if you're local in Denver and you're getting married and you Google, you know, wedding dance lessons near me, we are there. Like we are usually within the top one to five ranked on that page. And I love it. And I always say like, we got the market share on that. So that's kind of what you're describing. And that makes so much sense. And it makes me feel so good to hear you say that with newbies on YouTube, that that would be their first step is to focus on keywords and really...

30:19

being found in the search that is that feels so much more doable than again having the story of well I'm gonna have to have hundreds and hundreds of videos created before there's even a chance of this even doing anything for my business and so I really appreciate that insight as well and that kind of leads me into another question for you which is so you can just take me like I'm a newbie on YouTube I don't have

30:44

a YouTube channel yet for my podcast. I don't have a YouTube channel for my Instagram marketing coaching brand. A, would you suggest that I create one channel for that because it's all under the umbrella of Instagram marketing? Or would those be two different channels because they're two different audiences really like podcast listeners versus people who are wanting to just learn Instagram marketing content?

31:11

Although as I'm asking you the question, the podcast is full of Instagram marketing content. So I might be answering my own question there. But again, just trying to break this down for the audience. So it's just like really understandable. If you were to say like as a newbie, what would be the first three steps that I would need to take to just even get started on YouTube? To address what you were mentioning first, and then I'll get into the first steps to take. Let's say that you have a podcast.

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and you're doing videos like this, like I, we have the audio and then you also want to post this content on YouTube. You're building trust with YouTube and that they know what to expect with your content. So yes, that does happen with what topics you talk about and who you're talking to, but also format until you have like a loyal audience that they'll watch anything. You do want to create trust with YouTube. So for example, if I, I've had

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content that I specifically made for YouTube. So it's like, hi intro. It has the content. It has editing, like it has some talking points. And then I have a call to action. And then I started doing interviews and I was like, I'm just going to put my interviews on YouTube. It actually started hurting my watch time because that was not the content that I was known for. So I was trying to mix this interview style with the typical YouTube content.

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And you'll just learn as you go is, Oh, that's actually hurting the watch time. And those are not getting as many views. Whereas if you start your YouTube channel and you say, I'm going to put my podcast, my interviews right here on YouTube, that's building trust. They know from the get-go, I'm creating these interviews and this type of content is here on YouTube. And so if you're taking all of the podcast form videos and just putting those on YouTube, you're building that trust. This is what to expect is the podcast form videos.

33:00

So I don't know if that kind of answers it. Yes. What I'm hearing from you is that whole like niching down, which is why that question was in my brain is that they're separate entities, right? The podcast is a separate entity or a different leg of my business. And so if I can consistently post about the podcast on one particular channel, that helps YouTube to understand like this is what Elizabeth does.

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this is what she talks about, it's a podcast, it's this, this, this versus if I'm posting that and then I'm also posting other Instagram updates and solo things, it might confuse the algorithm as to what does Elizabeth actually do and what is this channel about? So what I'm hearing you say is like niching down the content and being like really clear again on who it's for and how it's gonna help them.

33:54

Yes. Yeah. It's not just a dropping ground. I have this video and I'm just going to put it on there. It's you do have a strategy behind it. I mean, you can try it out. It doesn't mean this is the law, but I would suggest having just a podcast channel. It would be like a YouTube channel that is all your podcast videos. And then if you wanted to create specific YouTube videos that are strategy behind the scenes here, open up your Instagram app, and I'm going to show you how to do this.

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then that would probably be over here. And it doesn't mean you couldn't combine the two. I just, I know for me personally, the different styles has hurt the watch time. And I see this with other channels too, is they just keep those separate because it can hurt watch time. And then you had asked three steps, right? Three steps to get started. Yes, please. So it depends on where you're at in your journey, what those steps will be. But if you already have a business, if you already have an offer, if you know who you're helping and you're just wanting to add.

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this content on YouTube to help grow your email list, you're kind of starting at step two. You already know who you're helping and how you help them. So to get started with YouTube content, you really can film with your phone. Like as far as creating the content. And step number one, it's such a simple framework is you brainstorm content ideas. I would just set a timer for five minutes.

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drop down all the ideas that come to your mind. I'm giving five steps, I think. Sorry, not three. But brain dump. The more the better. Give it all to us. You're gonna brain dump all the topics and then I would just start the ones that you're like, oh yeah, this one's awesome. And I like them to relate to each other. So if you're doing a series, instead of just doing a one-off video, create a series of four videos. Because right there you have binge worthy content. Instead of people just watching one video,

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they're watching 40 minutes or just more time with you. Star four of the videos that are related and I can say, hey, go watch this next video, watch this next one. And then I have the plan on the fourth one to go on my email list. So if I already have that set up, your YouTube videos will be very simple. Step one, brainstorm and then star the four that are related. The next one is you're going to script the videos. And the way that I script is simple. There's a hook.

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Some people think I need this intro and I need it to be like the video footage and like all this things people click away. They actually just want you to deliver on what you said the video was about. So I would just say, hey, I just tell them my website. I say it's Nancy Taylor from heynancytaylor.com. We're talking about how to set up your YouTube channel today. And I just get right into it. So you have a hook and then you get into the content. I love teaching points. I love list, story. Those are formats I refer to often.

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and then you have a call to action and a close and the close could just be like ending. I kind of like those abrupt endings. They're like, wait, I want more. How do I keep finding them? So that's your script to film it, grab your phone. You just, instead of holding it, I have a pop socket. I can just put it on my computer. Like it will just be right there. People pay closer attention to audio actually. So I have a recommended lav mic. If anyone wants, let me grab it because

37:08

This one is like a budget friendly one. It's called the Movo, Movo. Oh, it's kind of blurry, but the Movo is like, I think it's 40 bucks or so. When you get into the price of your stuff, it'll be like hundreds of dollars for audio. But if you just have a lav mic and something that can be closer to your mouth, you can film with an iPhone, and then you can film with just your little microphone right there and just make sure it's on a stable surface. So I'm not holding it and it's wobbly. So that's great filming. And then part of the filming is,

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lighting. If I'm not in front of a window, then I have like a light in front of me, something super simple. I have a window right here and then I have some lights. When I started, I just started with a lamp. I'm like, I have this lamp at my house. I started with the lamp. I just filled with my phone and I didn't even have a lav mic at the time, but I would highly recommend getting one just so the audio people will click away if it's bad audio, if it's picking up background noise and things. So that's it. That's all you're filming is window.

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your phone and a little microphone. And then after that, if you aren't editing, if you're like, I just need to get this out here, you're going to show up for that video and film it in a way where, okay, if I do make a mistake, I just keep going and I have my talking points ahead of time. If you are editing, you can make mistakes and redo them, but I would keep your editing up front. Just very simple. I use on my Mac iMovie or I now use Final Cut Pro.

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There's free programs, one that I would recommend if you're getting started, it's called DaVinci Resolve. It's a free program, awesome editing. You can use it on a Mac or a PC. So that's your editing. And then the last step is to upload. You'll just upload your video, put it on YouTube, it has a nice thumbnail, voila. So many times we overcomplicate it, but like any skill, you're going to get faster at it. You're like, just have a checklist of, okay, here's the five steps. And I went through the five steps, check, check, check.

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And then you can keep practicing that over and over each week. And you'll get to a point where you can batch content. You can film four videos in one sitting and you can create more content. You get better at it and quicker at it. I know I gave you five. Did I get too many? I love it. Just over give, over give. No, I really appreciate the breakdown because it is very simple. We just kind of have these fears in our head. So I so appreciate all those recommendations and we'll be sure to try to find those.

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links and link them in the show notes so people can go find those resources. I want to close with this question, which is if someone is like, okay, Nancy, I really want to do this. You're motivating me. I'm so excited, but I'm really nervous to be on camera. Like, I'm not used to being on camera. I'm not used to using my voice, and I'm self-conscious. What would you tell that person who is listening but is really nervous to show up on camera? Yes, I love this question.

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because so many times we are. And it is just because it's a new skill. Some people naturally feel comfortable on camera and it might be because they've performed or they just have that skillset. And others might think like, this is the scariest thing. I've coached students before that their first video, they were reading a script, they looked very robotic. It did not look comfortable. They did not look confident. And my advice is have some bullet points you're going to talk about.

40:22

if I'm just sitting down, I'm going to maybe lose my train of thought. And the second one is treat the camera as if you are at lunch with your buddy. Like we are talking casually because the way that you connect with people through video is you're a human being. You're not a robot that's reading a script and it's like they can't connect with that. So they love when you make mistakes. People, I love the blooper reels. I love when people are authentic and

40:49

Sometimes my kids will pop in and they're like, I actually love that part. And I used to think, Oh, I have to refilm this whole thing. They ruined it. And now I'm like, people love this because they have kids at home that are popping in and it's okay. It's part of the process to build that confidence practice. And number two is just treat it like you're talking to a friend. When you think I'm talking about myself and you think about yourself, you're going to get so caught in your head. So when you're talking to a friend, think about them. What question could I ask? What do they need?

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and get out of thinking about yourself, you're gonna be so much more comfortable and that's going to create confidence. So good, so good. Oh my gosh, I love this conversation. I have learned so much. I am feeling really motivated to start my YouTube channel for my podcast. I have the video footage and now I just gotta do it. I'm so excited. So if my listeners would love to work with you because of course they're gonna wanna work with you after hearing all this goodness.

41:46

How can they find you and do you have any resources for them to get started with? Yes, you can just find me on my website. It's heynancytaylor.com. And if you want to watch any of my videos, if you're like, let's see what does she teach? How does she teach it? My YouTube channel is just my name, Nancy Taylor and super simple. And on my website, I help with business owners, coaches. If you're wanting to.

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put YouTube into your strategy for thinking about it, or maybe you already have a YouTube channel. I have some students that they have one and they're like, I just haven't connected the dots. I'm not quite sure how to get leads to my email list from this. How do I get sales from this? I do strategy calls and that's something that I've had students come back and say, like, that was the most helpful call. I just was spinning my wheels, trying all the different things and you sat down, took my business and we feel we do just three buckets. We just do three simple steps.

42:39

And then you have direction and you can go take action. That's a needle mover in your business rather than the sprantic action that it feels like you're moving the needle, but you're not. Yeah, no more throwing spaghetti at the wall. Just book a call with Nancy and then you'll feel totally clear. I love that. I absolutely love that. Okay, well, we will be sure to link your website in the show notes.

43:02

Thank you all so much for taking the time to learn a new thing today, invest in yourself, invest in your business, and I cannot wait to strut it with you next week. Bye. Thank you for listening to Strut It. If you're ready to start leveraging Instagram to grow your business, then you're gonna wanna grab my free Monetize Your IG Guide, where you'll learn seven simple and proven ways

43:31

to finally make money on Instagram. You can grab your guide at elizabethmarberry.com slash freebies. That's elizabethmarberry.com slash freebies to get my monetize your IG guide. If you got some incredible value from today's episode, be sure to leave a review and subscribe on your favorite podcast platform. And I cannot wait to start it with you again next week.